What is the role of a Product Marketing Manager?

What is the role of a Product Marketing Manager?

While bigger companies distinguish between product marketing and product management roles, most small to mid-sized along with start-up companies have merged these roles for greater efficiency and effectiveness. The person responsible for the product vision and market requirements, features definition, testing and launch, must also be expert at promoting the product and communicating its positioning to sales and the marketplace. Given the product marketing manager’s expertise in the product, he or she is often the best equipped to both market and assist in the sale of the product.