While watching this month’s football play-offs, and to help pass the time, I started scrolling through Facebook, reporting “fake accounts” to Facebook. “Yippee Ki Yay…” I said in my best Bruce Willis impersonation. “What are you doing?” my husband asked, perplexed by my strange outburst. “I’m reporting all these fake trolls on Facebook,” I replied. “Do you realize there are 2.3 billion people on Facebook?” You‘ve got quite a job ahead of you,” he said.
While bigger companies distinguish between product marketing and product management roles, most small to mid-sized along with start-up companies have merged these roles for greater efficiency and effectiveness. The person responsible for the product vision and market requirements, features definition, testing and launch, must also be expert at promoting the product and communicating its positioning to sales and the marketplace. Given the product marketing manager’s expertise in the product, he or she is often the best equipped to both market and assist in the sale of the product.
So, you’ve boosted your website traffic. Now what?
Congratulations! You have crossed the first hurdle of any decent digital marketer, you have started to generate traffic from your skillfully crafted, search-engine optimized landing pages. But how are you going to keep those visitors engaged and turn that high traffic into high-quality sales?